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Businesses must find ways to stand out from the crowd and attract customers online, and Content Marketing is one of the best ways to do that. Content Marketing is a crucial ingredient in any digital marketing strategy for businesses to establish a strong connection with customers. Our main goal at Global Search Council, a Content Marketing Agency in San Francisco, is to drive traffic back to your website by creating data-driven quality content. And all this with a strategic plan to help your business grow from the ground up!

Content To Seize Your Audience

As the best agency for Content Marketing in San Francisco, our team of qualified professionals creates compelling data-driven content that is not only relevant to your industry but also engages and helps you convert the audience into customers organically. By securing the target audiences' attention and building a brand identity, our reliable content marketing services aim to increase the value of your product or services with a creative, customized strategy that is right for you.

Content Strategy

Our goal at Global Search Council among the many content marketing companies in San Francisco is to establish long-lasting relationships with all our clients. We diligently provide the best quality content marketing services that fit your industry and brand identity. We work towards reaching a good KPI, higher visibility in search engines, and better ROI for our clients with a content strategy tailored to their needs. We can help your business grow in a competitive market and achieve success by consistently creating and distributing valuable, insightful, personalized and interesting content.

Website Content

We deliver high-quality website content to grow conversion and generate sales with up-to-date and frequently updated content. Our team understands that content is king in online marketing and will help your business dominate the competition with quality, engaging, and a keyword-rich digital asset. Landing pages, blog posts, articles, and other website content are essential for businesses to succeed. Our team can help you create a content marketing strategy that will give your business the competitive edge it needs.

Newsletter and Email Marketing

Newsletters are a great way to keep your customers engaged and informed about the latest product or service updates, special offers, or other company news. Global Search Council can help build your newsletter base by finding the right distribution list. Our team of experts can craft a custom strategy that fits your business, generates sales leads, and improves your ROI. Email Marketing has quickly become one of the most popular ways to connect with customers. We offer the best return on your email marketing campaigns by helping you build smart, strategic, and targeted email lists that fit your business and will allow you to engage directly with the right people.

Infographics and Asset Creation

Global Search Council’s main goals are to help establish your brand, grow sales, and generate more leads. We can also help you increase website traffic with engaging infographics that complement the content on your landing page or blog. Our team creates original and easy-to-digest data visualizations that will grab readers’ attention and provide them with insights into your industry and product, or services. Content asset creation and its growth are significant in content marketing for improved traction on social media and trust from your audience.

Content Promotion and Optimization

When it comes to social media marketing, reaching the right audience at the right time is crucial. We will help you promote your content and optimize your posts for maximum results with an in-depth analysis of all available metrics. SEO is imperative to achieve the desired ranking for your website and business to produce visibility of content and brand identity. Global Search Council is the best content marketing company and can produce results efficiently.

Content-Based Marketing

Planning

  • Gather Information, Establish Goals
  • Journey Mapping
  • Content Marketing Strategy

Creation

  • Blog Topic Analysis
  • Content Creation
  • Optimize and polish

Execution

  • Content Scheduling and Publishing
  • Distribution
  • Content Repurposing

Measurement

  • Gathering Data
  • Analysis and Strategy Revision
  • Review and Maintenance

Promotion

  • SEO
  • Social Media
  • E-mails
  • PPC

Benefits of Content Marketing

Content Marketing is invaluable to overall digital campaigns and can provide outstanding expansion to a business and several benefits, including

  • Increased Organic Search Traffic
  • Improved Conversions Rates
  • Improve SEO and Increased Visibility
  • Increase Brand Awareness
  • Higher Domain Authority
  • More Referral and Social Traffic
  • Improved Brand Reputation
  • Decreased Marketing Costs and Compounding Value
  • Cultivate Trust between Company and Consumer
  • Higher Quality Leads
  • Increased Social Media Engagement and PR Results
  • Hike in Sales
  • Actionable and Measurable Results
  • Reach Broader Audience
  • Higher ETA
  • Reputation Management

How Content Marketing is Different

Unlike traditional marketing methods, content marketing focuses on creating and distributing valuable, relevant, and personalized content to attract and retain a clearly-defined audience online, ultimately driving profitable customer action. Content Marketing combines traditional forms of marketing with the delivery of information that engages audiences and encourages them to interact with the brand, thus driving awareness and increasing customer retention.

Content Marketing Vs. Traditional Marketing

Traditional Marketing carries a lot of cons in execution and results. For one, it is often interruption-based, which means that commercials and other ads are loud and in-your-face. They also rely on scare tactics or false promises to get customers to buy a product or service. Finally, traditional marketing is often very costly and cannot usually track tangible results compared to content marketing.

On the other hand, content marketing is interactive, informative, and relevant. It is 100% focused on prospects' needs and interests, which results in a far more satisfying campaign from the customer’s point of view. Content marketing is very low-cost compared to traditional marketing because companies can save money on advertising and other promotional tactics with a content-driven strategy. Content marketing offers the ability to track and analyze each campaign's analytics for maximum ROI.

6 Types Of Content Marketing Examples

With different strategies and techniques available, you can employ different content marketing strategies. You can use a mix of these to produce an even more effective and result-driven campaign. 

Here are six types of content marketing examples:

Blogging

  • OptinMonster
  • RipCurl
  • Buffer
  • Hubspot

Social Media Marketing

  • RafflePress
  • Intrepid Traveller
  • GE
  • Superdrug

Video Marketing

  • BlendTec- 'Will it blend?' Video series
  • Zendesk
  • Old spice
  • JetBlue
  • WPBeginner -WPBeginner's YouTube Channel

Ebooks and Resources

  • LinkedIn
  • OptinMaster
  • Simply Business

Interactive Content Marketing

  • Burberry -Burberry Kisses
  • Canva- Canva Design School
  • L'Oréal Paris- L'Oréal Paris Signature Faces Virtual Makeup 
  • IKEA- IKEA's Bernie Chair Look

User-Generated Marketing

  • Coca Cola -Share A Coke Campaign
  • Spotify- Spotify Wrapped
  • Apple- Shot On A Phone Campaign
  • GoPro
Types Of Content That You Can Create

'Content' involves many mediums; various methods and strategies are utilized to enhance the marketing of a specific product. However, when it comes to online marketing, 'Content' is the primary communication medium between the business and the buyer. 

Below are several types of content used to attract and engage customers.

Textual Content

  • Blog
  • eBooks
  • Guides
  • Case Studies
  • Articles
  • FAQ's
  • Newsletters and Email Marketing
  • Product Descriptions Writing
  • Website Content

Video Content

  • Animated Videos
  • Corporate Videos
  • Video Interviews
  • Live Streaming
  • Video Blogs
  • Testimonial Videos
  • Website Videos
  • Screencast Videos
  • Whiteboard Videos

Graphics Content

  • Data Visualizations
  • Screenshots
  • Branded Images
  • Virtual Reality and Augmented Reality
  • Custom Illustrations
  • GIFs
  • Photography
  • Infographics
  • Content Formatting

Social Content

  • Quiz
  • Polls and Surveys
  • Hashtag Campaigns
  • Social Posts
  • Contests
  • User-Generated Content

Audio Content

  • Podcasts
  • Interviews
  • Webinars
  • Audio Books
  • Voice Search Optimization
Top Content Marketing Channels You Can Choose To Target

With major marketable platforms emerging and succeeding with fruitful results, you can focus your content marketing strategy on some definitive top channels. When it comes to formulating a content marketing plan, you first need to consider the types of content you'll produce and the channels through which you'll distribute that content. 

Creating quality content is essential. Some productive and effective channels to consider during content marketing are:

  • Blog
  • eBooks
  • Infographics
  • Video Advertising
  • Audio Advertising
  • Link Building
  • Paid Search Traffic
  • Mobile App Advertising
  • Visual Advertising
  • Podcasts
  • Sponsored Content
  • QA Platforms
  • Social Media Marketing
  • Website
  • Email Marketing
  • Content promotion
  • Social Networking Sites
Content Marketing Strategy

Do you want to design a Content Marketing Strategy? One of the most important aspects of any successful online marketing campaign is developing the right strategy. This means that you need to carefully plan and execute your efforts in a way that will achieve your desired results.

If you don't have a clear strategy, you're likely to waste time and money on ineffective tactics. A good content marketing strategy considers many factors, and a professional marketing company is your best bet for effective strategies. With the steps below, you can identify if the marketing strategies suggested to you are effective and prospective.

What Should A Content Marketing Strategy Include?

The following steps are crucial in identifying whether a strategy is effective and thoroughly researched for your goals:

Setting Goals

  • Identify your goals
  • Identify your targeted audience
  • Use all possible strategies to reach the right audience
  • Mention the benefits of the service/product

Establish Your KPIs

  • Identify a clear and actionable objective for your KPI
  • Hit the target revenue
  • Improve the search ranking
  • Work on your pillar content
  • Evolve and update your KPIs so that they fit the business and its needs.

Assess Your Position

A content audit will help you understand your website's strengths and weaknesses. To get an idea of your content audit you should :

  • Evaluate your website content
  • Logging all the pieces of content (articles, blogs, guests posts, and others)
  • Assessing their values and their success rates
  • Analyze the imbalance and alter the strategy as required.

Operate on the Best Content Channels

Identifying your best-performing content channel can help amplify your content marketing strategy. You can do that by:

  • Determining how much traffic each channel is bringing
  • Checking the engagement rate of each channel
  • Looking at how social shares vary among the channels
  • Analyzing what content works best on each channel
  • Creating a content distribution calendar
  • Measure and Compare the Results

Identify and Allocate Resources

  • Identify the head of your content marketing
  • Identifying what resources you need
  • Valuable content creation
  • Your KPIs should be able to help you measure your success with your current strategy
  • Publishing the workflow

Create A Content Calendar

  • Know your old contents
  • Keep up with the trends
  • Arrange an adaptive calendar
  • Create new content to stay ahead of the curve
  • Content should be consistent and published at regular intervals
  • Identify your best performing piece of content and improve it
  • Analyze and find out what's stopping people from converting
Content Ideas

The content you produce should be in-line and coherent with your goals, audience, and the strategies you will be using to reach them. It should also be rich and actionable content that builds engagement and attracts links. You can use the following ideas to produce valuable content for your strategy.

  • Youtube Videos
  • Guides
  • Online Groups
  • Popular Titles
  • DrumUp
  • User Data Analysis
  • Microsites
  • Targeted Advertising
  • Product Reviews
  • Promote Seasonal Sales
  • Share 'Behind The Scene' Videos
  • Post the results of a survey
How To Build A Winning Content Marketing Sales Funnel

A successful sales funnel involves four stages. First, your sales and marketing teams need the best technology and latest data to be as productive as possible throughout the process. These four stages each serve a specific purpose in the customer's experience.

Awareness

As a marketer, you must assume that every potential customer is unaware of your business in any relation, thereby aptly providing the company’s details to every customer. This is Top-Of-Funnel (TOFU) and is on educating the target audience. This can be done with:

  • Shareable blog posts
  • Social media posts
  • Infographics
  • Videos
  • E-books
  • Podcasts

Evaluation

In the Middle-Of-Funnel (MOFU), potential customers are in the research phase and want to know more about your business. This is when you need to build trust through different digital means. Some ways to develop your product/service are:

  • Case studies
  • White papers
  • Emails
  • Useful resources/downloads
  • Events/webinars

Conversion

(BOFU) Bottom-Of-Funnel deals with ensuring satisfaction in engaging in your business. This stage usually is the final step for a customer to buy. You can seal the deal with:

  • Salespeople
  • Paid search
  • Social media ads

Delight

This stage involves the overall experience with your business. The customer experience can be different for every client, but this space should help you to increase the conversion rate and grow trust in your brand. Here are some ideas to do it:

  • Surveys
  • Customer referrals
  • Provide feedback/comments

Content Marketing Tools

Content marketing tools are one of the most important aspects of content marketing. Without the right tools, it can be challenging to create quality content and measure its success. An agency’s proficiency in acquiring these tools can make a significant difference in the overall effectiveness of your content marketing strategy. Some trusted content marketing tools are:

SEO Tools

  • Google Search Console
  • MozBar
  • Ahref
  • SEMrush
  • ScreamingFrog
  • Buzzstream
  • Yoast
  • Majestic
  • Raven Tools
  • Google Trends
  • Uberflip

Keyword Analysis Tools

  • Keyword Tool
  • Google Keyword Planner
  • Google Adwords
  • Ahref
  • MarketMuse
  • KWFinder
  • Moz Keyword Explorer
  • SpyFu
  • SEMrush
  • Keyword Finder
  • keywordtool.io

Performance Optimization Tools

  • Answer the Public
  • Hemingway App
  • Grammarly
  • MarketMuse
  • Google Search Suggestion
  • Yoast
  • People Also Ask ( PAA )

Analytical Tools

  • Crazy Egg
  • Google Search Console
  • Google Analytics
  • Optimizely
  • Cyfe
  • Klipfolio

Content Writing Tools

  • Answer the Public
  • Hemingway App
  • Grammarly
  • MarketMuse
  • Google Search Suggestion
  • Yoast
  • People Also Ask ( PAA )
  • ProWritingAid
  • Reedsy
  • ZenPen
  • The HOTH
Common FAQs on Content Marketing

What is content marketing?

Content marketing is a form of online marketing that focuses on creating and distributing content. The goal is to acquire new customers or increase business from existing customers. It's not just about publishing blog posts or videos. It’s also about sharing that content across paid, owned, and earned channels to maximize its impact and target audience.

What are the latest content marketing trends?

  • Creating High-Quality and/or Short Video Content
  • Data Visualization in Infographics
  • Utilizing Social Media Platforms for Distribution
  • Building Communities
  • Featured 'Story' and 'Discover'
  • Graphic Design and Illustration
  • Content Optimization
  • Video Production and Editing
  • Communication and Branding
  • Virtual Reality (VR) and Augmented Reality (AR)
  • Chatbots
  • Voice Search Content
  • High-Quality Imaging

What are the content marketing strategies you utilize?

  • Blog Posts
  • Infographics
  • Webinars
  • Long-Form Content
  • Slideshare
  • Courses
  • Podcasts
  • Animated Videos
  • Voice Search Optimization Content
  • Ebooks
  • Online Guides
  • Social Media Posts
  • Keyword Research
  • Case Studies
  • Influencer Marketing
  • Testimonials and Reviews
  • Guides and How-To's
  • Cheatsheets
  • Motion Graphics

What Types of Businesses Can Content Marketing Help?

Content Marketing works for businesses of any size, in any industry. So whether you're a small business just starting out or a well-established company, content marketing can help you reach your marketing goals.

How is content marketing different from SEO?

SEO is all about optimizing your website and content to rank higher in search engine results pages (SERPs). However, content marketing goes beyond SEO and focuses on creating and distributing content to attract customers. Content marketing helps you achieve better results through a combination of SEO, social media, email marketing, and other channels.

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