Free tools to help you find what people search for

Global Search Council
June 17, 2022 . 2 min Read

Understanding what people search for and why helps to understand the intent of your users and target the best SEO keywords.

Mastering the art of keyword research does not happen overnight. You need to understand what and why are the people searching for before you start mapping your keywords.

What Are People Searching For?

Where do you look for trending topics online? There are many excellent tools available in the market that help you get the sense of what people are currently searching for. They help your following queries get answered:

  • When to craft the content?
  • Will the content perform well in the current scenario?
  • Who will be the target audience for your content?

So, in this article, we have listed out a few SEO tools that can help you discover what topics people are currently searching online?


This is one of the best tools available online to discover the hottest content trends in the industry. You can search the trending topics right now as well as filter the trending topics in the past hour, 6 hours, 12 hours, etc. Also, the best part of this tool is that it helps you to filter the topics based on the niches as well. You can see what topics are trending currently in niches like business, finance, technology, etc.

Buzzsumo has a free version as well as a premium subscription of $99 per month. If you want to get notified about trends in specific niches, then it is recommended to grab the premium subscription.


SEMRush helps you to find what exactly people are looking for in a specific topic. You just need to type the keyword and see the magic done by this tool. This tool will spill out the phrase and exact match keywords related to your topic, which gives a sense of content ideas people love to read.

Compared to the free version, the paid plan has a lot more features. The premium version of the tool starts from $99 per month.

Answer The Public

Answer The Public is one of the best tools to know about the recent search queries of the users in Google and Bing. It has a massive database of queries and knows what the searches actually are?

Answer The Public has a beautiful visualization of data which is not present in any other tool. Moreover, this tool is free of cost, and you can export all the queries in the excel file or CSV.


Bloomberry is another alternative to Answer the Public website. This website shows the real questions and topics people are asking in the forums and blogs. Moreover, Bloomberry was designed by Buzzsumo, which adds additional trust to this tool.

If you are planning to create content to rank in the rich snippets, then Bloomberry is the right tool for you.

Google Trends

Google Trends is a product of Google, which helps you to get quick information on top stories and charts. You can compare keywords and trends in a few simple steps:

  • Firstly, type your primary keyword in the search box.
  • Now, click on compare and enter your second keyword.
  • Now, adjust the country and timeline as per your requirement.

This tool helps a lot in understanding the right kind of keywords for your content. It provides deep insights on real-time search behaviour and changing landscape. One can develop deeper content with the help of this tool.


Have you ever though Facebook can be one of the best tools to search for the trending topics? Yes! A lot of people get their daily news and trending topics from Facebook. The trending topics section on Facebook provides clear information on what is popular on Facebook right now.

The trending section on Facebook is located on the top right corner in the desktop version. If you are using a mobile, you can find it in the navigational menu of Facebook. Or else, a simple click on the search bar provides a list of trending topics on Facebook. Select a particular topic and see the list of stories rolling in that section.


If you love creating content a lot, then Twitter is the next best source to find the trends based on the location and who you follow. Twitter trends also follow an algorithm, just like Facebook. You can turn off the trends based on location, by following the two simple steps given below:

  • In your trends box, click on change.
  • Now, select the change to add another location.

Changing the location in Twitter helps you to create the content based on your local audience interest. This is super helpful when you are into local SEO. Twitter moments is also a great source for checking out the trending topics across the globe.


YouTube is only seen as a video creation platform. However, one should not forget that YouTube also has its own trending section, where it shows the list of trending topics on YouTube right now.

YouTube trends blog provides detailed information on what is being searched on the internet right now. You can check these trends on YouTube and create your video contents as per the trends, then the chances of you gaining views are high.

This gives your content a strong potential to rank in the trending section of YouTube.


Pinterest is one of the best image search engines. Most of the users on Pinterest love to pin the topics they find eye-catchy. Recently, Pinterest has launched a trending section where it shows the daily trends. You can browse a maximum of 30 different topics.

Pinterest is one of the best platforms to brainstorm new content ideas. Once you find the trending topics on Pinterest, you can craft your content as per it and then pin your content on Pinterest. This helps in gaining some traffic on your content effortlessly.

Keyword Sheeter

Keyword Sheeter is one of the best tools that has the potential to scrape thousands of autocomplete suggestions from Google, with a single click. To get the content ideas in your niche, just enter the seed keyword and click on “sheet keywords”.

If you are looking out to generate tons of content ideas in a short time, then the Keyword sheeter is one of the best tools in the market. Keyword Sheeter has the potential to generate around 1,000 keywords per minute which is pretty insane.

The only con of this tool is that unlike other keyword research tools, Keyword Sheeter does not show up the search volume of the keywords. On the flip side, the notable feature of this tool is that you can filter out keywords as per your requirement by playing with the “negative and positive” filters.

Keyword Surfer

Keyword Surfer is a free Google Chrome extension that helps research the keywords for your content. This tool shows the local search volume as well as the global search volume of a keyword.

Currently, Keyword Surfer shows the data for keywords in 19 different countries. Some of these countries include the United States, Brazil, France, Germany, and France. Also, this tool shows the search volume of the keywords which are auto-suggested by Google.


Keyworddit is another great tool to know what kind of topics people are searching for on Reddit. In Keyworddit, you just need to enter the subreddit information, and it scrapes all the comments and titles of threads. Keyworddit can scrape up to 500 keywords in a single search.

Even if you know little or nothing about this niche, you can still use Keyworddit for your content research purpose. This is one of the newbie-friendly tool, which helps the beginners to get clear insights about the niche they are planning to create their content on.

Google Search Console

Google Search Console tracks the website performance in the organic search. It shows a lot of data which your website is already ranking for. Some of these keywords might not be available on your website. So, try to find out the potential keywords which you forgot to include in the content and try improvising it as per the keyword suggestions shown in Google Search Console.


Questiondb helps to find out the questions that are being asked in the specific niche. All the questions are pulled from the database of the Reddit.

Questions on this platform can be sorted as per the popularity, or you can also sort the questions based on the topic. This tool is very helpful for crafting questions for your content, as you know what the suitable questions that can be answered are.

Also, this tool shows the source from where the questions have been scrapped. This gives you an idea of what exactly your target audience is looking for?

Bulk Keyword Generator

Bulk Keyword Generator is one of the best tools to know the queries asked by the local audience. This is a powerful tool to rank your websites in local SEO.

In this tool, you can choose your business type and see a list of keywords relevant to your niche. Most of the keywords generated by this tool will not be optimized in your competitor’s website. So, optimizing your content for the keywords generated by this tool helps you get an edge over your competitors.

Google FAQ

No one can give better information about your audience better than Google. The auto-suggestion feature of Google is one of the powerful sources to understand the intent of the keyword your audience is searching for.

Recently, Google started showing FAQ for the keywords you search. These queries are available under the “people also ask” tab.

The quick trick to get more such queries is clicking on any of these questions and Google will load more questions. If you keep doing this, you will get a list of relevant questions for your content.

Make sure that the questions are in line with the intent of your content. Else, it might affect the ranking of your website in the long run.

Google Keyword Planner

Google Keyword Planner is a great tool which has a huge database of what people are searching on a day to day basis. Most of the paid tools and free tools get their data from the Google Keyword Planner.

Google Keyword Planner helps in finding the most relevant search terms for your content topic. Moreover, you might be even surprised to see the keywords in Google Keyword Planner, which are not being shown in any other paid tools mentioned above.

Hence, if you are starting to brainstorm ideas for your content, then Google Keyword Planner with a combination of other paid tools can make your research pretty easier.

SEO Powersuite

SEO Powersuite is the best tool to know what keywords your competitors are ranking for. It is one of the best spy tools which shows the content gaps, and also you can track the keyword positions of your website.

This is an all-in-one SEO tool which helps you find your audience most searched queries, competitors low competition keywords, and also shows the weak spots of your website that need to be fixed for better rankings.

Free Vs Paid Tools which one to Opt For?

Some of the tools mentioned above are free of cost, while others charge a premium. If you are a beginner who is stringent on budget, then you can start optimizing your content with the help of free tools mentioned above. Else, you can pay the premium subscription and get better rankings and revenue in a short time.

As a beginner, you must stay intact with the ongoing trends in your industry to get more traffic and generate revenue for your business. All the tools listed above will help you find low competition user queries which help in gaining traffic in a short period.

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